Logo Type

Know your logo type

Many times people do not know what type of logo is best suited for their business. Worse still, many don’t even know about the different types of logos and why they should bother thinking about them. In this article, we briefly describe the purpose of the logo, the types of logo, and the benefits that different logos offer.

The logo design, generically, is an illustration of a company; a symbol that conveys origin, identity or property. The goal of a logo is to communicate a desired thought or feeling and to generate a preferred emotional response. A lot can be said about a company while looking at the logo, as it acts as a mnemonic and identifier device. However, the type of logo that will work best for the business depends on a number of considerations, such as the size of the business, the uniqueness of the name, and a variety of other factors.

Logos come in all kinds of shapes and sizes; however, they can normally be classified as one of 4 types. With this writing, you can differentiate between different types of logos and understand the underlying benefits.

1. Logos text / word mark / logos
2.  Logos  iconic / symbolic
3.  logos  graphics / combined
4. illustrative Logos

Text logos / word mark / logo

A text logo, also sometimes referred to as a logo or word mark, is a logo made up largely of the typography of the company name. This type of logo can have some graphic elements such as lines, boxes, borders that interact, surround or even form the letters. However, graphic elements should be used as an accent to the text, not as a main or equal weight part of the logo.


If the company name is made up of many words, which are not commonly or easily abbreviated, or when an abbreviation may not be appropriate, developing a text logo will keep the logo simple and clean.

Iconic / Symbolic Logos

Iconic or symbolic logos typically feature very simple graphics and / or symbols that represent an aspect or image of the company or product. This type of logo does not include words or letter-only symbols, but images and shapes. So this type of logo is possibly the most common that people choose to go with.


Facilitates a higher level of brand recognition. When a company wants to replicate its logo on various media, as well as a logo to be synonymous with the brand, then the symbolic logo can be used as a neat and elegant solution.

Graphic / Combination Logos

Graphic logos combine the symbol and the company name and can be integrated side by side or one on top of the other. The logos that fall into this category are primarily focused on visual appeal. They are made in so much detail that they can be easily recognized and are technically easier to use on all media.


An excellent choice for an SME or startup that is just starting to generate brand recognition because the graphic logo is visually strong and explanatory. The symbol can talk about the services that the company offers, while the company name increases recognition.

illustrative logos

Illustrative logos are those that are more detailed and slightly complex than the graphic / combination logo. They are pictorial or illustrative representations of some characteristic of the company or product. This type of logo can represent the name, the business idea or be the mascot of the company. An illustrative logo gives strength to the image of the company. It’s mostly an elaborate combination of illustrations with slogans and colors.


It provides the complete information about the company and marks its standard. In addition to providing insight into company standards, an illustrative logo makes a lasting and lasting impression on potential customers.

Note on some other types of logos

Abstract Brands – Abstract  brands and symbols use a visual form to convey a concept that is relevant to the brand message.
Emblems  : Emblems are a complex mix of pictorial and typographic elements that are linked to the organization and its positioning.
Animated Logo – Animated logo  design is a great way to spruce up any website, presentations, email signatures, and advertisements.
Letter Shape Marks  : Letter Shape Brands use one or more letter shapes as a symbol to convey the brand’s message.